How companies are delivering on personalised nutrition by dietary preferences

Mar 02, 2022 3:52pm

While we are still in the midst of incredible uncertainly and chaos, we need to ensure that whatever we do, helps all victims and not just a select group. Life is hard enough for those affected in this war, such as families and foreign students, let's not make it worse for those whose homeland is not Ukraine.

We had a great response to our QinaVer launch last week, but many say it really comes to life when they see a live demo. To book a demo or read our use cases here.

In this week's newsletter: The latest research, time to revise the Hippocratic oath, my Nutracast podcast, Edamam partners on API for food and nutrition data, Hologram sciences hones in on Femtech, Nutrigenetix eyes US launch and more!

Happy reading and don't forget that if you'd like to discuss a Qina platform membership, to book a chat with me here!!

Happy reading!!
CEO & Founder of Qina


It Time to Develop a Digital Hippocratic Oath?

 This recent article by the Medical Futurist made me smile as I have been thinking about this topic for ages. We also had to take the Hippocratic oath on graduation, but I quickly learned about the harsh reality of the ordinary person who has limited access to health insurance, internet or health and nutrition services. I fully agree that a revised oath is necessary to reflect the technological, societal, equity and monumental inclusion issues we are facing today. Do you agree? You can access the full article here.


Research update

A roadmap to increase diversity in genomic studies

The representation of non-European ancestry groups in genetic research remains low. This article describes factors that have contributed to the imbalance in the representation of different populations and proposes a roadmap to enhancing inclusion and ensuring equal health benefits of genomics advances.


DHA supplementation attenuates inflammation-associated gene expression in the mammary gland of lactating mothers who deliver preterm

This study analyzed the mammary mRNA samples from the fat layer of milk samples obtained from mothers delivering at <29 weeks gestation at the University of Cincinnati Medical Center. These mothers were randomly assigned to supplementation with 200 mg/d DHA (STD) or 1000 mg/d DHA (EXP). The results showed that "Increased DHA supplementation during lactation can modulate the expression of inflammation-related genes within the mammary gland. This may translate to milk composition with a more optimal inflammasome profile".


Risk of cancer in regular and low meat-eaters, fish-eaters, and vegetarians: a prospective analysis of UK Biobank participants

This study involved 472,377 UK Biobank participants (free from cancer at baseline) with an average follow-up of 11.4 years. It aimed "to assess the associations of vegetarian and non-vegetarian diets with risks of colorectal cancer, postmenopausal breast cancer, and prostate cancer and to explore the role of potential mediators between these associations". The participants were categorized into regular meat-eaters (n = 247,571), low meat-eaters (n = 205,385), fish-eaters (n = 10,696), and vegetarians (n = 8685). After 11.4 years, 54,961 incident cancers occurred. The results show: "compared with regular meat-eaters, being a low meat-eater, fish-eater, or vegetarian were all associated with a lower risk of all cancers". Also, "being a low meat-eater was associated with a lower risk of colorectal cancer", "vegetarian postmenopausal women had a lower risk of breast cancer", and "in men, being a fish-eater or a vegetarian was associated with a lower risk of prostate cancer".


Eating disorder symptoms and their associations with anthropometric and psychiatric polygenic scores

This study aims to find an association between polygenic scores (PGS) and eating disorder (ED) behavior characteristics, on 8654 participants from the Avon Longitudinal Study of Parents and Children (ALSPAC). The results suggested that "Higher attention deficit hyperactivity disorder PGS and lower educational attainment PGS were associated with fasting for weight loss. Higher insomnia PGS was associated with increased body dissatisfaction. Fat-free mass, fat mass, and body fat percentage PGSs, were positively associated with binge eating, excessive exercise, fasting for weight loss, body dissatisfaction, and weight and shape concern". This study also concluded that "ED symptoms are genetically associated with psychiatric and anthropometric, but not with metabolic traits".


Modulation of the gut microbiota: opportunities and regulatory aspects

“This review presents some of the microbes used as probiotics and discusses how supplementation with probiotics may help initiate and/or restore eubiotic composition of gut microbiota. Additionally, it considers safety and regulatory aspects of probiotics”.


Nutracast podcast with Danielle Masterson

I was recently interviewed on the Nutracast podcast on “how manufacturers and ingredient companies are falling short on addressing personalized nutrition and how more companies can take a more personalized approach”.

To listen to this full episode, click here.


Technology News


Joint News Release: CurifyLabs and Natural Machines partner to deliver a platform for producing personalized drug treatments

“CurifyLabs and Natural Machines announced their strategic partnership in developing a technology that enables customized medicine production through 3D printing. This partnership aims to develop a unique solution that optimizes and automates the compounding process in pharmacies and hospitals, by utilizing 3D printers.”


Edamam and APILayer Partner on APIs for Food and Nutrition Data

APILayer and Edamam have announced the launch of three APIs that will revolutionize accessibility to nutrition data and analytics for developers: Nutrition Analysis API, Food Database API, and Recipe Search API. "The Nutrition Analysis API provides the most advanced nutrition analysis technology available to do real-time nutrition analysis of any food, recipe, or ingredient list. The Food Database API helps you find generic, CPG, and restaurant foods. The Recipe Search API allows for diet, allergen, and nutrient driven search from a database of over 5 million recipes in English."

Related Articles:

PNU 05. 2022: Edamam Launches a Partner Portal for API and Data Solutions in the Nutrition Data Space

PNU 27.2021: Edamam Partners with City University of London to Provide CO2 Imprint of Recipes and Meals

PNU 01.2021: Edamam Announces A Unique Dataset for Food Logging and Meal Suggestions

Matching personalised nutrition solutions to weight loss as a key focus for 2021

PNU 11.2019: Victor Penev, CEO & Founder, Edamam by StartUp Health NOW


Dallas Entrepreneurs to Launch Nutrition App, Bitewell, This Summer

Bitewell is a pilot app that asks users to share their health and nutritional goals, allergies, and dietary restrictions. The app then aims to provide meal options that suit customers' specifications, either for home-cooked meals or restaurants. When Bitewell partners with a restaurant, a three-step verification process occurs. Any restaurant in the area will show level one information, which uses an algorithm to infer nutrition and allergen information based on public information. In level two verification, Bitewell’s nutritional experts ask restaurant management about cooking practices, such as oils used, allergens, methods used to avoid cross-contamination, and more. The restaurants that go through level three verification formally partner with Bitewell.


DietBot: AI-based personalized nutritional advice generated from individual health parameters and food purchase behavior

The DietBot project is being conducted by the Division of Human Nutrition & Health and Wageningen Food & Biobased Research from Wageningen University & Research. It consists of AI that can read receipts and calculate food intake and, based on this information, provide an individualized nutrition plan customized to current individual health status, dietary habits and preferences. The project is still in the developing phase and looking for partners to improve and grow.


Hologram Sciences hones in on personalized women’s health with new brand and partnership

Hologram has announced the launch of Phenology, a service addressed to women which provides personalized care, especially around menopause. Phenology users will have access to advanced at-home diagnostics and hormone tracking, as well as personalized wellness programs that offer appropriate supplements, health and beauty essentials, one-on-one coaching, and expert advice about menopause. Also, in the fem-tech market, Hologram has partnered with Inne to develop a non-invasive fertility monitoring system through saliva.

Related Articles:

PNU 18.2021: Pre-diabetes concept: Blood sugar management trial in Singapore revealed by DSM-backed Hologram Sciences

PNU 11.2021: DSM invests $100 million in personalized health & nutrition innovation 


Nutri-Genetix eyes US launch following £500k crowdfunding round

Personalized nutrition start-up Nutri-Genetix has returned to crowdfunding to raise almost £500k as part of a larger £1m round to help break into the US.

Related Articles:

PNU 15.2021: Nutri-Genetix secures £50k on Dragons’ Den


Get up and go: bioniq deep in personalisation mix as ‘GO’ products a hit for startup

Fresh from acquiring university spin-pff LOEWI, London based personalised supplement firm, bioniq is not resting on its laurels as the start-up talks to Nutraingredients about the launch of bioniq GO. Founded in 2019, bioniq have made great strides in the personalisation sector, no more so than its ‘GO’ concept, a product that relies on three million proprietary biochemical data points to provide an individual formula based on a questionnaire.


Food & Consumer Trends

Lifeblood of the future: Gen Z to drive functional F&B and eco-choices, flags industry

This study conducted by Glanbia and Kerry highlights the Gen Z ( born between 1996 and 2010) tendencies on the F&B market. A diverse, educated, and time-poor generation. Gen Z is the most diverse generation – ethnically, intellectually, and attitudinally, and this also impacts nutrition aspects. Gen Z is more likely than older consumers to love experimenting with new food concepts, less common ingredients, and “crazy” flavors. They are also more likely to eat snacks, ready meals, on-the-go food and drinks, and mini-meals in support of their busy lifestyles. Gen Z prioritizes overall health goals, seeking functional health benefits from everyday food and beverages, such as energy support, mood management, mental wellness, and beauty benefits. Gen Z is more likely to take dietary supplements than other generations, and have environmental concerns.


Blendhub and Essence Food upcycle food waste into 3D-printed nutrients

Blendhub and Essence Food have announced a partnership to transform waste and food loss into functional products. With Essence Foods’ lyophilization technique, the new formulations will be valid for 3D printing, starting with the digital recipe that combines different powdered ingredients. Blendhub will provide the Digitized Food Quality service to validate fresh ingredients and formulations using Chemometric Brain software. In the end, Blendhub also can offer the Food-as-a-Service platform to help food companies design, produce and launch new food products.

Related Articles:

PNU 03.2022: “Unmissable opportunity” in personalized microencapsulated ingredients, flags Blendhub CEO

Qina and Blendhub announce collaboration to create sustainable and personalized food products


Where am I speaking next?

I will be speaking at the upcoming Food innovation & investment summit in San Francisco. The lineup of speakers is excellent and I look forward to sharing insights on Personalised Nutrition. click the image for more info.


Upcoming Events


Food Innovation and Investment Summit, Kisaco Research, San Francisco, California, 18-19 May 2022


Personalized nutrition summit - ANA, San Diego 26-29 October