How Food recommendation platforms are on the rise

Dec 01, 2021 4:11pm

What a week it's been with Omicron causing havoc around the globe. If you haven't yet, it's time to ramp up your healthy habits again! As we wind down and prepping our plans for next year, next week will be our last newsletter for 2021.

In this week's newsletter: Amazon launches new food recommendation experience, Snapchat inspires next generation of cooks with new function, Nestle launches new platform with health data, Foodmaestro gets acquired by Walmart Canada and more!

Stay safe and healthy,




Amazon launches "what should I eat ?" personalised meal recommendation"

Last week Amazon launched its new experiences which allows customers to ask Alexa for recommendation for meals based on dietary preferences and dietary restrictions. This new experience will roll out in the UK, US, Canada and German markets on Echo and Alexa- enabled devices. This could be a glimpse into the future of how we will make those 200 daily decisions about food easier. Whilst this is a stepping stone into making meal choices, there is no doubt in our minds that this will lead into more personalised meal recommendations based on health data. The timing of course is great as consumers think about gifts and healthy starts in the new year. It's going to be interesting to watch what happens with this one.


FEMtech & Personalised nutrition Executive data brief out soon.

We are busy putting the final touches on our deep dive into why FEMtech and Personalised nutrition are the next big trend out next week! Members only. Do get in touch about our membership options.



Research Update


A Specifically Tailored Multistrain Probiotic and Micronutrient Mixture Affects Nonalcoholic Fatty Liver Disease-Related Markers in Patients with Obesity after Mini Gastric Bypass Surgery

This randomized, double-blind, controlled trial aimed to "evaluate the effect of a dietary approach with a specifically tailored multistrain probiotic and micronutrient mixture [Pro+SM group] compared to a basic care micronutrient supplement [Con+BM group] on serum alanine aminotransferase (ALAT). The trial was conducted in 48 obese patients after mini-gastric bypass (MGB) surgery, for 12 weeks after hospital discharge. The results show "changes in serum ALAT concentrations did not differ between groups, but compared to Con+BM, Pro+SM improved serum ASAT, NAFLD fibrosis score, serum triglycerides, and the visceral adiposity index".


Effectiveness of a polyphenolic extract (Lippia citriodora and Hibiscus sabdariffa) on appetite regulation in overweight and obese grade I population: an 8-week randomized, double-blind, cross-over, placebo-controlled trial

This study aimed to evaluate the effectiveness of a nutraceutical composed of extract to Lippia citriodora and Hibiscus sabdarrifa (Lc-Hs) in the control of satiety and hunger, in obese and overweight patients. Appetite sensation was determined by visual analog scales at different times, and blood extraction was performed to determine biochemical parameters (lipid and glucidic profile and safety parameters) and to evaluate hunger-related hormones (insulin, leptin, ghrelin, adiponectin, GLP-1, and peptide YY). The results show "A decrease in appetite sensation was observed in Lc-Hs treatment, showing higher satiety quotient [and] energy consumption was lower for subjects treated with Lc-Hs (774.44 ± 247.77 kcal) compared to those treated with Pla (849.52 ± 246.54 kcal)".


Two microbiota subtypes identified in irritable bowel syndrome with distinct responses to the low FODMAP diet

This study aimed to "detect microbial signatures [IBSP (pathogenic-like) and IBSH (health-like)] that might predict response to the low FODMAP diet and assess whether microbiota compositional and functional shifts could provide insights into its mode of action". By stool microbiota analysis the results show: "IBSP microbiomes were enriched in firmicutes and genes for amino acid and carbohydrate metabolism, but depleted in bacteroidetes species. IBSH microbiomes were similar to controls. On the low FODMAP diet, IBSH and control microbiota were unaffected, but the IBSP signature shifted towards a health-associated microbiome”. These results also show that the effectiveness of FODMAP reduction in IBSP may result from the alterations in gut microbiota and metabolites produced. Microbiota signatures could be useful as biomarkers to guide IBS treatment.  


Effect of AMY1 copy number variation and various doses of starch intake on glucose homeostasis: data from a cross-sectional observational study and a crossover meal study

This study aimed to examine the association of AMY1 CNV [copy number (CN) variation (CNV) of the salivary amylase gene (AMY1)] with fasting glucose, BMI, and gut microbiota composition. Habitual starch intake was considered and the effect of AMY1 CNV on the postprandial response after two different starch doses was investigated, from the Malmö Offspring Study (n = 1764, 18-71 years). The results show: "starch intake modified the observed association between AMY1 CNV and fasting glucose and BMI. Furthermore, depending on the starch dose, a higher postprandial glucose and insulin response was observed in individuals with high AMY1 CN than in those with low AMY1 CN".





Technology News


Food Scan is inspiring the next generation of cooks, and it’s as easy as pie

Snapchat has announced its new service and partnership to help the Snapchatters in the US eat healthier and scan their food. By opening the Snapchat Camera, pointing to one specific food, and pressing the scan button to start, the "Food Scan" will analyze more than 1,200 ingredients and will recommend more than 4,500 recipes from Allrecipes. It provides relevant info from Wikipedia to help US Snapchatters learn more about a healthy diet.


Foodmaestro gets acquired by Walmart Canada

Toronto based startup Foodmaestro just announced the recent acquisition. Foodmaestro’s digital platform processes over 14 million product attributes, 300,000 search requests and 6 million product validations in real-time each day. The service helps retailers who want to differentiate customer experience and deepen relationships with customers through enriched dietary information. Foodmaestro also enables its clients to provide their customers with greater product transparency and trusted information-beyond the label, through SmartLabel.


Do Kiss & Tell: Hong Kong’s saliva glucose testing kit enters US market via partnership with supplement firm Sugarbreak

Kiss & Tell, is a saliva-based glucose monitor of Hong Kong firm eNano Health. This test cassette is about the size of the index finger. Just placing the round tip of the test cassette under the tongue for 2 minutes, will measure the blood glucose level. The light pink color represents a normal blood glucose level, the darker the shade, the higher the blood glucose level is. Kiss & Tell is entering the US market by partnering with Sugarbreak, a US start-up that focuses on developing dietary supplements for glucose control.


Nutritics is shortlisted for Deloitte Ireland's fast 50 technology awards

Nutrition tech startup Nutritics has just been shortlisted for this prestigious award. The Deloitte Technology Fast 50 awards ranks the top 50 companies in Ireland based on revenue growth in the last 4 years.

Remember that all the above personalized nutrition startups can be found on our Qina personalized nutrition company database


Food & Consumer Trends


Eybna and Gat Foods develop functional terpene beverages amid rising demand for functional ingredients

Eybna is a medicine botanical company that is developing functional beverages featuring terpene formulations. Each formulation comprises specific active compounds that synergistically activate receptors within the body’s biological systems. The beverages combine whole-plant qualities with oils and are personalized to meet the consumers' demand on wellness needs such as focus, sleep, anxiety, pain, inflammation, and mood management.


Bioavailability: Increased consumer demand and labeling accuracy dominate industry

A trend that starts to appear is a demand by consumers with high bioavailability ingredients. This article approaches the differences between the definitions of ‘absorption’ and ‘bioavailability’. "Absorption is the process of the movement of a substance or drug from the site of administration to the systemic circulation", but doesn't necessarily mean that the substance is more bioavailable. On the other hand, a more bioavailable substance provides significantly high bioactive “free” nutrients upon oral intake which means smaller effective doses. This tendency will change the rules of nutritional claims and will create new technologies, such as the Fenumat technology, that can help ingredients be more bioavailable in food or supplements. 


Millenials move health and wellness markets in new ways

This article outlines the 3 key trends which evolve around immune boosting, plant-based and a focus on mental health/sleep. You can read more about the trend in plant-based eating here.





Nestlé unveils platform providing diet-related health data for 190 countries

The Global Nutrition and Health Atlas (GNHA) is a new and free access online platform launched by Nestlé and the Friedman School of Nutrition Science and Policy at US-based Tufts University, that covers data for over 190 countries. The GNHA platform collects and visualizes data on six nutrition and health dashboards, including demographics, dietary intake, nutritional status, health status, health economics, and food sustainability. Each dashboard features data shown in maps and charts to reflect characteristics in geography, frequency, and time trends. The data is searched in established sources, including international agencies, NGOs, academic institutes, and peer-reviewed studies. All dashboards can be downloaded in various formats for further circulation.



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