Now is the time to show empathy in Personalised nutrition
The cost of living and just breathing has gone through the roof. This has meant that consumers have had to cut down on their luxury spending just to survive and be able to go to work. Many have found themselves fall into the working poor whilst those who are always affected the most are the ones that can afford it the least.
The rising inflation followed by rising in gas, fuel and energy prices has made consumers think twice about how they spend their food dollars.
1. Consumers are bargain shopping
A recent survey has found that consumers are increasingly shopping for bargains and switching to supermarket brands. Consumers are also shopping at different stores depending on where there are special deals for their favourite products. These products tend to be lower in nutritional density.
2. Consumers are ditching fresh
A recent study by the Grocer has found that around 26% of families are ditching fresh fruit and vegetables whilst at the same time, many are considering growing their own.
3. Consumers are skipping meals
Another recent poll conducted found that 1 in 4 Brits are skipping meals in order to cope with the rising food prices.
Taken together, this goes against the purpose and vision of Personalised nutrition which wants to make eating healthy the easy choice. No amount of tech or data can help struggling families cope with rising prices whilst staring starvation in the face.
What can Personalised nutrition companies do to ease the load?
- Offer free information on healthy and affordable items that are generally overlooked such as legumes, beans and pulses as a great source of protein, fiber and micronutrients
- Provide recipes and cooking tips in order to make meals attractive and nutritional and meal plans that reduce food waste
- Provide personalised discounts to encourage consumers to widen their taste selection and practical tips on food combinations
- Educate consumers about the health benefits of fruit and vegetables in all formats for example tinned and frozen. Health & wellness is still a priority and concern and therefore provide accurate information about the diversity of produce.
- Provide access to your expert team to offer advice on how to cope with smaller food budgets, your nutrition team is very creative and innovative!
- Consider a "pay what you can" model to build trust and still engage consumers in Personalised nutrition and health
- Focus on strategies that do not require a high investment, such as increasing fiber, increasing quality plant - protein, reducing salt and saturated fat intake.
- Communicate the benefits of nutritional value, nourishing bodies and building resilience through food
- Make sure that older consumers who have additional needs in terms texture, packaging formats and nutritional needs have been catered for through signposting, personal shopping tours or personalised discounts
For information on how Qina can connect you to key players or help you create a clear strategy, get in touch.
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