Personalized Nutrition Update issue nr. 13/19
It has been a hectic two weeks attending the recent personalized nutrition events in London and Wageningen. If you did not manage to attend either of them, here is my quick fire summary
- To be successful in the personalized nutrition industry, stay focused, choose 1 target group and be prepared for slow growth
- More investment can mean more pressure in a historically slow growing industry (it is only picking up now). Staying lean and close to your customers wins out in the end.
- The industry is still seen as niche, small and aimed at the worried well. We need more inclusive initiatives and research to ensure personalized nutrition products, services and solutions are representative of the populations they serve
- Partnership is the new competition, find partners and channels that match your vision and values
- Data privacy and tightening of regulation will mean that companies especially those who want to sell into Europe will need to be very careful in their data management. Check out our new partnership below!
- Behaviour change takes a long time and individuals are not prepared to pay out of pocket for a coach. If you want to go for the long run, build coaching into your product with additional incentives such as rebates for increased adherence
So the secret sauce is a cohesive personalized nutrition strategy which is inclusive, data-driven, consumer-focused with the aim of impacting health outcomes for all.
Want to discuss how? Why not get in touch today
In the Headlines
Genetic and nongenetic factors explaining metabolically healthy and unhealthy phenotypes in participants with excessive adiposity: relevance for personalized nutrition.
Effects from diet-induced gut microbiota dysbiosis and obesity can be ameliorated by fecal microbiota transplantation: A multiomics approach.
This study in rats that evaluated the effect of fecal microbiota transplantation after the use of antibiotic treatment to deplete the microbiota after a high-calorie and high-fat diet. The results suggest that antibiotics can reduce the intestinal bacterial content and the fecal microbiota transplantation can restore the homeostasis and by conclusion this can be a complementary obesity therapy.
Vitamin D ‘one-size-fits-all’ rules are questioned as optimal levels vary between different ethnic groups
Food Tracker, is an app developed by researchers of McGill University (Canada), and gives their client nutrition information in real time. By pointing the camera of a smartphone to the product or meal, the app, that doesn´t need any manual data entry, gives the ingredient list and the nutrition facts (calories, macro and micronutrients).
Food Tracker, is “very practical and easy to use”.
Sentio, is a health startup in the mental and behavior area. They launched the Feel Emotion Sensor that is a wristband that monitors physiological signals such as heart rate, skin temperature and galvanic skin response. The wristband is connected with an app that responds with personalised cognitive behavioral therapy (CBT) and mood education for the user´s. Their target is intervention at real time in cases of depression, panic attacks or other mental disturbs. I am sure it won’t be long before food behaviours are also included.
Swiss Food and Nutrition Valley is a new research center that is expected to be launched at the World Economic Forum in Davos (House of Switzerland) at 23 January 2020, and is a group of companies that aims to build a global innovation ecosystem on food and nutrition, specifically on the areas of nutrigenomics and alternative sources of proteins. This enterprise group is now compose by Nestlé, Swiss Canton of Vaud, Swiss Federal Institute of Technology in Lausanne (EPFL) and Swiss Hospitality Management School in Lausanne (EHL Group).
Food & Consumer Trends
Forget animals, animal cells, and plants, says Air Protein: The most sustainable ‘meat’ is made from microbes… and thin air
Air Protein is a startup that produces protein by the fermentation of biomass present in greenhouses into gas carbon dioxide (specifically hydrogenotrophs). This substance that is considered a bacterium has 80% of protein with all essential amino acids, minerals, vitamins (including vitamin B12) and small amounts of oil and fiber.
FHIN summit 24-26th March (Lisbon, Portugal)