What are digital trials? And why should you care?
A digital trial is? A study that runs entirely remotely whilst leveraging digital tools such as surveys, apps and wearables that collect data from users. By 2050 80% of clinical trials will be hybrid - McKinsey
- 50% Consumers use at least 1 app to track and monitor health
- 80% of Consumers search for information online
- 70% of study participants live 2 hours from a trial site
Why should you care?
- Effectiveness ranks high for functional nutrition products
- Consumers are willing to pay premium for personalised product
- Consumers are increasingly selecting products based on health
- Consumers are looking for Holistic approach towards health
We have created an infographic to outline the importance and relevance of Digital Consumer Studies.
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