What can you expect from a QinaVer analytics report?
Earlier this week we also discussed the vast amount of user generated data is increasing on a daily basis. In fact 90% of the world's data has been generated over the last two years alone!
Together with over 350K health and nutrition apps, new food products, and functional ingredients, it is no wonder that consumers are screaming out of sheer frustration because they don't know what to believe or who to follow.
On a positive note, consumers love to share their ideas, their attitudes and solutions online which could inform your next move. But if you are not leveraging natural language processing as part of your innovation process, you may still be relying on gathering insights well.....the old-fashioned way. Online data sources are generally unstructured and unprompted, which can, if analyzed correctly and with bias limited, provide a treasure trove insights into consumer behaviour to make your next strategic move.
Using Natural language processing technology combined with our expert knowledge in nutrition, behaviour and industry trends, we provide context for what is happening and why combined with actionable recommendations you can implement today, delivered in a shorter timeframe and at a lower cost.
A QinaVer report is created per project, but may include the following:
- An overview of the process and data sources
- An overview of questions answered
- Detailed visuals and charts
- Actionable insights
- Recommendations on what to next next with a potential roadmap
For more information on QinaVer, sign up for a free account below