What is text analytics and why you should use it to your advantage

Sep 19, 2022 2:00pm

By 2023, 3.43 billion people will use at least 1 social medium platform. This means there is a huge amount of data generated daily. However data is not useful if it cannot provide insights. These valuable insights are needed to improve a product or service.


What is text analytics and how does it work?

It is the process of analysing text-based data from social media posts, blogs, forums, posts using manual using advanced analytic software such as Natural language processing (NLP). With NLP it is possible to get valuable insights from your data..


What can you learn from social media analytics?

It is certainly more than just creating beautiful word clouds. Using text analytics as part of your company strategy means that you can leverage your data, repurpose and save valuable resources on repetitive projects.


Some of the pressing company questions text analytics can answer:

Sentiment analysis - How do users feel about a brand, topic, product?

Topic modelling - What are users saying and in what context?

Keyword frequency - How are they talking the X in their own words?

Network analysis - How are topics they mention related to each other, or who is influencing the discussion and behaviour?


Why should you care?

Consumers spend on average of 6hrs on their phones which makes the web a rich source of data to understand food, health and dietary behaviours. Both companies and consumers are generating vast amounts of data, which means if you don't manage to have an easy way to structure, analyze, visualize or communicate your insights, you will be stuck in a situation where you are overwhelmed with data and very little useful insights to move the needle in your business.


Check out this recent article that describes a framework for using natural language processing in digital health for behaviour change which is the core principle in Personalized nutrition solutions.


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