Health Innovation at the Intersection of Food, Nutrition and Digital Health
Qina connects consumer data, telehealth and real-world research, so leaders in R&D, innovation, and scientific marketing can de-risk product decisions, uncover white spaces and offer long-term behavior support through an ecosystem intelligence layer.
Download the GLP-1 Executive brief
GLP-1 is creating seismic shifts across the food, health and wellness industry. Here are 3 factors that influence innovation decisions.
Access to real-time data
From food to nutrition behavior in a GLP-1 era, understand what people do, not what people say in interviews or focus groups.
Turning data into decisions
Segmentation, adherence drivers and what works for whom
The right experts at the table
Separating signal from the noise with diverse voices
We are at the beginning of a massive shift towards prevention and GLP-1 accelerated the timeline
The Numbers
50%
1.3 Billion
People will be living with Diabetes by 2050
57%
Of European consumers want Food & Beverages tailored to their unique biology
The number of GLP-1 users will balloon over the next decade
Already there are around 2.5 million users of GLP-1 in the UK alone and GLP-1 is globally projected to increase 31.5 million users by 2035.
These macro trends are not abstract, they are already influencing how consumers eat, buy and engage with solutions.
The Impact on consumer behavior
Smaller Appetites
Health-seeking lifestyles
Initiation of GLP-1 treatment leads to adopting other healthy behaviours such as increased physical activity, tracking health and self-care
New Food Behaviours
GLP-1 users adopt new food behaviours such as reading labels, choosing nutrient dense food options and snacking on functional foods and avoiding ultra-processed food
But innovation needs to go beyond protein and fiber. Companies that combine customer data, biofeedback and behavior support, will set the next product standards.
The Problem
It is not only about access, it's about health outcomes too
Many users struggle with high cost of treatment and without structured support, leading to drop-off, side effects, and nutritional gaps.
Without longitudinal measurement, brands formulate and create in the dark
Responses to treatment vary widely, making “one size fits all” product strategies expensive and fragile.
The market is moving from ingredient based solutions to behavior matched ecosystems
This requires quality data, expert guidance and feedback loops.
Read our articles on Food Health Innovation in GLP-1
The impact of GLP-1 agonists on nutritional intake and deficiencies
How GLP-1 is biting into Food behaviour and Food retail
Understanding GLP-1 Analogues: A Game-Changer or Societal challenge?
Healthspan is the growth engine, lasting behavior change is the goal
The Opportunity
Create targeted feedback loops that improve health outcomes and inform what you should create next.
What is needed is a systems approach that connects Food, Health and Tech in a way that:
- Supports people across their health journey with structured guidance to adopt healthy behaviors
- Connects users to relevant personalised health tools, ingredients and products that can support them towards their health goals
- Generates longitudinal and quality data that can inform product development and substantiation
- Creates shared value where participants benefit and partners access aggregated insights
The Solution: a Digital Ecosystem where the value is shared by all
Introducing the Qina Food Health innovation ecosystem layer for industry.
An ecosystem connecting real-time consumer data, nutrition & behavioral science and market intelligence for executives who need granular, reliable data for innovation, research and evidence-backed positioning.
What innovators receive
Real-world consumer insights
Behavior insights, lifestyle choices, adherence drivers, wearable data and attitudes and beliefs through aggregated data.
Market intelligence
What’s emerging, who’s moving, where are white spaces combining aggregated data and market intelligence.
Ingredient level response
Understand how ingredients or formulations perform in specific segments through real-world research.
Expert Support
For R & D, innovation or marketing projects ranging from ideation, validation, execution, research and review
Why a digital ecosystem is needed now
This is the only scaleable path to economic and societal impact.
GLP-1 is rewriting consumer nutrition.
We believe that better access to knowledge, tools and support in the long-term, can lead to better health and better data.
And better data, will ultimately lead to better products and fewer failed product launches.
Widening access to healthy solutions
Consumers are tired of paying premium for healthy products. We want to create a re-set where anyone interested and motivated to achieve optimal health, can do so.
High cost of solutions are only widening health inequalities, we want to change that
Aligning incentives for a healthier society
Through incentives and rewards we create the environment where end- users are part of the creation of new products and solutions in a fair and ethical way.
Rebuilding trust in health solutions
In a world where data and wealth is in the hands of a few companies, the ecosystem re-builds trust by sharing the value and demonstrating the outcomes.
Especially cooked up for executives who want to create food, health and wellness solutions that have a lasting impact.
Want to learn how it works and how you can get involved?
Get the executive updates and pilot opportunities first.
Join leaders in R&D, innovation, and scientific marketing receiving monthly ecosystem updates plus early access to partner pilots and evidence frameworks.
Download the free GLP-1 guide
Download the free Executive brief on the need for ecosystem innovation in a GLP-1 era
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Monthly. Evidence-led. Written for decision-makers.
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