A new industry is emerging at the intersection of Food, Health and Tech

The right time to get prepared was yesterday

We are at the beginning of a massive shift towards prevention and wellbeing and GLP-1 is a key driver

50%

Of adults will be Obese by 2050

1.3 Billion

People will be living with Diabetes by 2050

57%

Of European consumers want Food & Beverages tailored to their unique biology

The number of GLP-1 users will balloon over the next decade

Already there are around 1.6 million users of GLP-1 in the UK and globally projected to increase 31.5 million users by 2035

The Impact

Smaller Appetites

The effect of the treatment leads to a reduced appetite which leads to the consumption of a nutritioally inadequate diet and nutritional deficiencies

Health-seeking lifestyles

Initiation of GLP-1 treatment leads to adopting other healthy behaviours such as increased physical activity, tracking health and self-care

New Food Behaviours

GLP-1 users adopt new food behaviours such as reading labels, choosing nutrient dense food options and snacking on functional foods and avoiding ultra-processed food

Introducing the Qina hub - for forward-thinking executives who need data, insights and support to better understand GLP-1 users for product innovation and research.

Because consumers want Personalised Food & Health solutions that match their Needs, Preferences and Biology

But not everyone responds in the same way.....

GLP-1 is not a magic pill and without support and guidance, many users suffer from side effects and can regain 20 - 30% of their weight within a year

Only 8% of users are referred to a Dietitan within 6 months

Individuals who were supported by a Registered Dietitian throughout their treatment, stayed on treatment longer and had better outcomes.

GLP-1 users are not just consumers of products and services, they are active participants in creating the food system through their data

We believe there is a better way to shape the food system in favour of health, where everyone can benefit

A world where access to knowledge, tools and support can lead to better health

And better data can lead to better products

Trust is key, it's time for a different approach

In order for this vision to come to fruition, we need to work together to re-build trust in our food and health system to ensure a healthier and resilient society. Data, Digital tools and Domain expertise can unlock value for all in a new food system.

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Avoid becoming irrelevant and being left behind in this global shift.

So companies can truly understand what drives behaviour and food choices in the real world

For companies this means knowing how and where to innovate from application, formats, positioning, research and advertising.

The Opportunity

Create products that match actual needs

The world is moving too fast to rely on consumer surveys and focus groups. Real-time data is the secret sauce to stay agile, relevant and on trend.

Leverage AI for success

Leverage AI to find the connection and insights in complex data fast. Understanding consumer behaviour with real world context and data.

Build the evidence for a healthier society

By helping consumers access affordable support and guidance, we generate longitudinal quality data sets that can drive business and organizational decisions

Food is Health... and it’s Personal.

These will never be separate industries again.

Be part of the change today!

Especially cooked up for Executives in:

Research & Development
Insights & Data
Marketing
Product development
Business development & Growth

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