Innovation that does more than just deliver solutions,
it demonstrates health outcomes
We connect consumer data, behavior support and real-world research, so leaders in R&D, innovation, and scientific marketing can de-risk decisions, uncover white spaces and understand their customers on a deeper level
Download the GLP-1 Executive brief
GLP-1 is creating seismic shifts across the food and health industry.
These 3 factors influence innovation decisions.
Access to real-time data
From food to nutrition behavior in a GLP-1 era, understand what people do, not what people say in interviews or focus groups.
Turning data into decisions
The ability to segment users, unpick adherence drivers and understand what works for whom and why.
Having the right experts at the table
Diverse voices ensures a deeper understanding of customers and challenges assumptions beyond personas.
We are at the beginning of a massive shift towards prevention, GLP-1 accelerated the timeline
The Numbers
50%
1.3 Billion
People will be living with Diabetes by 2050
57%
Of European consumers want Food & Beverages tailored to their unique biology
The number of GLP-1 users will balloon over the next decade
Already there are around 2.5 million users of GLP-1 in the UK alone and GLP-1 is globally projected to increase 31.5 million users by 2035.
These macro trends are not abstract, they are already influencing how consumers eat, buy and engage with health & wellness solutions.
The Impact on consumer behavior
Smaller Appetites
Health-seeking lifestyles
Initiation of GLP-1 treatment leads to adopting other healthy behaviours such as increased physical activity, tracking health and self-care
New Food Behaviours
GLP-1 users adopt new food behaviours such as reading labels, choosing nutrient dense food options and seeking out functional foods and avoiding ultra-processed foods
But innovation needs to go beyond just protein and fiber. Companies that combine customer data, biofeedback and behavior support, will set the new product standards that consumers want and can trust.
Current Market Challenges
It is not only about access, it's about health outcomes too
Many users struggle with high cost of treatment and without structured support, leading to drop-off, side effects, and nutritional gaps.
Without longitudinal measurement, brands formulate and create in the dark
Responses to treatment vary widely, making “one size fits all” product innovation expensive and outdated.
The market is moving from ingredient based solutions to behavior matched ecosystems
This requires quality data, expert guidance and feedback loops.
Read our articles on Food Health Innovation in GLP-1
The impact of GLP-1 agonists on nutritional intake and deficiencies
How GLP-1 is biting into Food behaviour and Food retail
Understanding GLP-1 Analogues: A Game-Changer or Societal challenge?
"GLP-1 users start because of aesthetic goals, but they stay for health" -
HLTH conference panelist
The Opportunity
Leveraging technologies and real-time data to engage and support users to generate targeted feedback loops that demonstrate health outcomes, provides data to inform what companies should create and research next and for whom.
What this looks like:
- Supporting users across their health journey with structured guidance and support to adopt healthy behaviors at every stage
- Connecting users to relevant personalized health tools, ingredients and products that support them towards their health goals
- Generating longitudinal and quality data that can inform product development, segmentation and research
- Creating shared value where all stakeholders benefit from quality data
The Solution:
The Qina Food Health innovation intelligence layer for industry.
An ecosystem connecting real-time consumer data, nutrition & behavioral science and market intelligence for executives who need granular, reliable data for innovation, research and evidence-backed positioning.
Download the GLP-1 executive brief for a detailed breakdown ---->
Insights that run on real-world, real-time data
Real-world consumer insights
Behavior insights, lifestyle choices, adherence drivers, wearable data and attitudes and beliefs through aggregated data.
Market intelligence
What’s emerging, who’s moving, where are white spaces combining aggregated data and market intelligence.
Ingredient level response
Understand how ingredients or formulations perform in specific segments through real-world research.
Engaged users
We leverage domain expertise in nutrition, behavior change to engage users through telehealth support, incentives and rewards
What value does an intelligence layer add?
Widening access to healthy solutions
Consumers are tired of paying premium for healthy products. We want to create a re-set where anyone interested and motivated to achieve optimal health, can do so.
High cost of solutions are only widening health inequalities, we want to change that
Aligning incentives for a healthier society
Through incentives and rewards we create the environment where end- users are part of the creation of new products and solutions in a fair and ethical way.
Rebuilding trust in health solutions
In a world where data and wealth is in the hands of a few companies, the ecosystem re-builds trust by sharing the value and demonstrating the outcomes.
An intelligence layer cooked up for executives who want to create food, health and wellness solutions with lasting impact.
Download the GLP-1 executive brief and Join leaders in R&D, innovation, and scientific marketing receiving monthly updates plus early access to partner pilots and evidence frameworks.
Download the GLP-1 executive brief
Download our Executive brief on ecosystem innovation in a GLP-1 era
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