The ecosystem layer for Food and Health innovation where data, support, and outcomes connect
Qina connects data, telehealth and digital tools, so leaders in R&D, innovation, and scientific marketing can de-risk product decisions and uncover new white spaces through reliable data and insights without compromising privacy or competitiveness.
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See what is changing in real time
From food to nutrition behavior in a GLP-1 era, not what people say in interviews or focus groups.
Turn data into decisions
Segmentation, adherence drivers and what works for whom
De-identified aggregated insights
With independent governance and oversight
We are at the beginning of a massive shift towards prevention and GLP-1 accelerated the timeline
The Numbers
50%
1.3 Billion
People will be living with Diabetes by 2050
57%
Of European consumers want Food & Beverages tailored to their unique biology
The number of GLP-1 users will balloon over the next decade
Already there are around 2.5 million users of GLP-1 in the UK alone and GLP-1 is globally projected to increase 31.5 million users by 2035.
These macro trends are not abstract, they are already influencing how consumers eat, buy and stick with interventions.
The Impact on consumer behavior
Smaller Appetites
Health-seeking lifestyles
Initiation of GLP-1 treatment leads to adopting other healthy behaviours such as increased physical activity, tracking health and self-care
New Food Behaviours
GLP-1 users adopt new food behaviours such as reading labels, choosing nutrient dense food options and snacking on functional foods and avoiding ultra-processed food
But innovation needs to go beyond protein and fiber. Companies that can learn from real customer journeys, not static research, will set the next product standards.
The Problem
It is not only about access, it's about outcomes too
Many users struggle without structured support, leading to drop-off, side effects, and nutritional gaps.
Without longitudinal measurement, brands keep launching into uncertainty, and paying for it later
Responses vary widely, making “one size fits all” product strategies expensive and fragile.
In short: the market is moving from products to programs.
And programs require quality data, expert guidance and feedback loops.
Prevention is becoming the growth engine, Healthspan is the goal
The Opportunity
Build a learning system that improves outcomes and product success.
What is needed is a systems approach that connects Food, Health and Tech in a way that:
- Supports people across their health journey with structured guidance to adopt healthy behaviors
- Connects users to relevant personalised health tools, ingredients and products that can support them towards their health goals
- Generates longitudinal and quality data that can inform product development and substantiation
- Creates shared value where participants benefit and partners access aggregated insights
The Solution: a Digital Ecosystem where the value is shared by all
Introducing the Qina hub
The ecosystem layer between Food and Health.
An ecosystem connecting data, telehealth and digital tools for executives who need granular, reliable data for innovation, research and evidence-backed positioning.
What you get
Real-world consumer insight
Behaviour change, adherence drivers, segment response patterns.
Market intelligence
What’s emerging, who’s moving, where white spaces are forming.
Expert context
Translate data into implications for R&D, claims, and go-to-market.
Partner pathways
Pilot designs that connect support with measurement, not just more data.
Why a digital ecosystem wins economically
This is the only scaleable path to economic and societal impact.
GLP-1 is rewriting consumer nutrition.
We believe that better access to knowledge, tools and support can lead to better health and better data.
And better data, will ultimately lead to better products and fewer failed product launches.
Economic
The world is moving too fast to rely on consumer surveys and focus groups. Real-time data is the secret sauce to better segmentation, fewer failures and faster iteration cycles.
Societal
Better expert support, fewer deficiencies and side effects, more accessible prevention.
Trust
Governance and privacy-by-design prevents misuse and protects reputations.
Specially cooked up for Executives creating the future of food, health and prevention with impact.
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