Case studies - Industry examples of our work.
Read our recent case studies based on your interest. As expected, because of confidentiality, we are limited in what we can share online, however these case studies provide a flavour of our capabilities. To learn more about how we work, click here
Pharma case study - Click here to find out how we helped one pharma company develop a targeted and evidence-based solution for individuals living with Psoriasis
The Project
A pharma company wanted to set up a personalized nutrition project for individuals with Psoriasis as part of their innovation arm, but was not clear on how to go about this, and what this would entail.
We were contracted to work on the project alongside the in-house team.
Key results:
- Creation of a Personalised systems nutrition approach for specific target group of patients living with Psoriasis;
- Identification of suitable partners;
- Identification of suitable partners;
- Development of programme document;
- Data analysis and final report writing of project.
The Approach
We conducted an initial assessment of the outcomes the client wanted to achieve. We then co-created a detailed project plan including resources, partners, practitioners that would be needed and set out milestones for each stage.
We designed project protocol and wrote a detailed guide on which data points would be collected and reasoning with full scientific references.
Skills : market intelligence, guideline- writing, presentation, partner identification, data- analysis, proposal writing, data visualization, team leading, project design
Services used:
The Impact
The project was completed within 18 months, on time, and on budget. We analysed the data, summarized the findings in a written report and presented the highlights of the project together with recommendations for future actions.
The company still uses the guide developed during the project.
Customer feedback
From my experience working with mariette. First, her amazing level of knowledge in nutrigenomics, digital coaching and all things tech-food. Her contribution to our project aiming to develop a personalised nutrition and lifestyle coaching service for people living with psoriasis was top notch, from designing the service blueprint to delivering the findings report.
Second, her work ethics. Mariette’s style is highly adaptive and capable to deliver in constantly changing conditions, which is very valuable for both start-ups and corporate teams.
Ingredient case study - Read how we helped one company uncover and unravel a new potential market opportunity for their ingredient.
The Project
A pharma company wanted to set up a personalized nutrition project for individuals with Psoriasis as part of their innovation arm, but was not clear on how to go about this, and what this would entail.
We were contracted to work on the project alongside the in-house team.
Key results:
The Approach
First we brainstormed ideas on how we could meet the goal to obtain a deep understanding of both users and end-users. We adopted a mixed-methods approach, combining qualitative research with innovative quantitative consumer research methods.
We assembled a lean and agile team by partnering with a company in our ecosystem to deliver the project. The final project plan was approved by the client.
Skills used: end-to end research project management, mixed-methods consumer research, presentation, partner identification & management, data- analysis, data management, scientific writing
The Outcome
The project took 8 weeks to complete from start to finish. We uncovered novel insights on both the consumer and end-user level. These findings were used to develop a 10-week digital consumer study which has been published in JMIR (2022)
The Impact
The project was delivered 50% faster and at a lower cost than using traditional mixed-method approaches. The company has pivoted towards doing more research in the real-world setting with industry stakeholders.
The client has retained us for strategy and consultancy services.
Customer feedback
Working with Mariette has been a great experience. With her curious and open attitude she exactly understood our needs and was able to help us with valuable expert knowledge, an impressive network and amazing speed. Exchanging ideas with her is very enriching and always a lot of fun, too! We feel we are in for a longer partnership with her.
Scientific Director, Health & Nutrition EU
Ingredient case study - Learn how we helped one global ingredient company conduct a feasibility remote study from ideation to publication.
The Project
The client wanted to reach a new target group and wanted to understand why and how their product was being used in a real-world setting in order to develop the product and conduct research.
Key results:
The Approach
First we brainstormed ideas on how we could meet the goal to obtain a deep understanding of both users and end-users. We adopted a mixed-methods approach, combining qualitative research with innovative quantitative consumer research methods.
We assembled a lean and agile team by partnering with a company in our ecosystem to deliver the project. The final project plan was approved by the client.
Skills : end-to end research project management, mixed-methods consumer research, presentation, partner identification & management, data- analysis, data management, scientific writing
Services used:
The Outcome
The project took 8 weeks to complete from start to finish. We uncovered novel insights on both the consumer and end-user level. These findings were used to develop a 10-week digital consumer study which has been published in JMIR (2022)
The Impact
The project was delivered 50% faster and at a lower cost than using traditional mixed-method approaches. The company has pivoted towards doing more research in the real-world setting with industry stakeholders.
The client has retained us for strategy and consultancy services.
Customer feedback
Working with Mariette has been a great experience. With her curious and open attitudeshe exactly understood our needs and was able to help us with valuable expert knowledge, an impressive network and amazing speed. Exchanging ideas with her is very enriching and always a lot of fun, too! We feel we are in for a longer partnership with her.
Scientific Director, Health & Nutrition EU
Health tech - Find out how we provided expert services to a ambitious startup who developed a health tech solution using a table top personalized beverage device.
The Project
Mixfit was interested in collaborating on the scientific approach and overall validation. Qina's team joined the scientific working group and contributed in defining the cutting-edge approach that is at the base of the Mixfit digital platform.
Key results:
- Contributed to the development of the solution
- The company has since been acquired
Mixfit is a unique cutting edge personalized nutrition solution, that provides a personalized beverage delivered via a table top device composed of a protein, vitamin and mineral mix, based on the specific and daily needs, goals and lifestyle of each individual user.
The Approach
Qina participated in the weekly team meetings and helped both on scientific (approach validation) and operational (scientific advisory board definition) initiatives.
Skills used - technical document writing, domain expertise, partner introduction
Services used:
The Outcome
The company has launched their device, and has since been acquired by a CPG company.
Customer feedback
I have the pleasure of working and interacting with Mariette for a few years by now. Mariette helped the development and implementation of a cutting-edge strategy on personalized nutrition for Mixfit in several ways. She coordinated the nutritional vertical and made sure that there were visible progresses and milestones were hit. She created scientific content for Mixfit website and app. She helped to define a scientifically outstanding approach and contributed to MINA (Mixfit Intelligent Nutritional Assistant) knowledge. Mariette is very easy to work with and capable to interact proficiently with people of different cultures and backgrounds. Her pragmatic approach, deep knowledge of personalized nutrition and active listening capabilities made her a perfect addition to the Mixfit team.
Scientific Director, Health & Nutrition EU
Ingredient case study - Explore how we helped one Ingredient giant identify a new target audience for their ingredient using a big data analytics approach leveraging natural language processing, our domain expertise and our network.
The Project
The company wanted to reach a new target group for the research-backed ingredient but did not know where to start or where to focus.
Key results:
The Approach
We used our QinaVer solution to conduct consumer research to identify and understand current attitudes, perceptions, ingredient uses and perceived benefits using a big data approach.
Skills : market intelligence, presentation, market reach, project management, data analytics, content creation
Services used:
Strategy →
Innovation →
Research →
QinaVer
Qina Engine →
The Outcome
Our analysis identified 3 main customer persona´s which clarified the health focus area and geographic location.
We developed an online content strategy to increase awareness and education around the ingredient.
The Impact
Using QinaVer, we will track online chatter to identify new target groups.
We are working on developing partnerships with Personalised nutrition & digital health startups to increase market reach for their brands. This project is ongoing.
