Creating the ecosystem layers that connects consumers with industry
Mar 19, 2026
Today we are launching the Qina Food Health ecosystem layer for companies innovating the personalised health space. This shift marks a pivotal milestone in our journey as we celebrate over a decade of delivering consultancy services to multinationals, startups and organizations working across Food, Ingredients, Health- tech, biotech, devices focusing on the emerging area of personalized nutrition & health.
We base this new strategic direction on our experience and data working in the industry to address several problems we continue to see and remain unsolved, including: poor access to longitudinal data, limited health/behavioural outcomes, high cost of solutions, lack of support and high failure rate of food solutions in the Food Health ecosystem.
The Qina Food health ecosystem layer connects consumers and industry through a two-sided platform in a way that benefits everyone.
How the Qina Food Health ecosystem layer works:
We combine 3 data sources: our real-time market data, our domain expertise in nutrition & behaviour change across prevention to medical nutrition and real-time consumer data. This unique combination together with our tools spanning AI, research and telehealth we help companies identify white spaces, identify suitable partners for success, and transform data into solutions that are not only needed, but deliver based on objective data.
Why (only) now?
Laste year was a defining year for the industry, loaded with a healthy dose of innovation, creativity and positive shifts in the direction of prevention. We have a unique opportunity to shape the next era at the intersection of food, health and tech.
Yes, it is may sound too early for many, but looking back at the rapid advances over the past few years, the time to act is now.
So we asked ourselves...... if not us who?
What the Qina Food Health ecosystem layer offers:
- Market intelligence
- CRO services for nutrition & behaviour change (research)
- Consultancy services
- Telehealth & expert support
- Bespoke dashboards
Who is the ecosystem for? For executives working across Food, Ingredients, Pharma, Consumer health, Wellness and Health-tech
How can this ecosystem support executives and teams?
Faster innovation
Confident decision-making
Reduced product failure through better positioning and segmentation
Deeper insights
If you are innovating at the intersection of Food and Health or are planning projects focusing on GLP-1, Speak to us about:
- Licensing our API modules to feed internal dashboards (expert content, news, market data)
- Generating data/evidence for your solution
- Creating and positioning functional food product using evidence-based ingredients
- Identifying suitable partners in the Food Health ecosystem
- Delivering bespoke projects (offering a Precision nutrition telehealth service)
- Conducting a market analysis
- Aligning teams and stakeholders on market developments and trends
Why are we uniquely placed as an ecosystems orchestrator?
We have been learning, experimenting, ideating and advocating for a better personalised health system for a decade now. We are industry thought leaders and remain independent and we have come to the conclusion that in order believe it, we need to create it. This means going beyond slapping “AI” on everything, and reinventing the food and health system in concert by bringing everyone to the table in a fresh way.
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